5 Components of a Successful Podcast

Since you’ve started reading our blog, its likely you’ve decided to start a podcast, and have found an outside company ready to help you with all your audio and video needs. Now that you’ve jumped some major hurtles, it’s time to get down to the nitty gritty details and develop your podcast into a valuable marketing asset for your business. Before you set up your mic and choose your intro music, here are 5 aspects of a successful podcast to keep in mind while your show is in development.

  1. Theme: Keep Some Continuity. Successful podcasts, no matter the topic, have one thing in common; A clear show theme with continuity week to week. The theme doesn’t necessarily have to be all encompassing, but something as simple as a weekly 3-point list provides the listener with background and expectations for future recordings. Topics come and go, but a comfortable theme and format will keep bringing listeners back to your recordings.

  2. Length: Keep Things (relatively) Short. The best podcasts aren’t long rambling conversations but instead concise, engaging discussions with a clear focus and topic. To prevent tangents from yourself or your guests, set a 30-minute time limit, give or take, and make an effort to stay on topic. That being said, don’t be so rigid in your conversations that guests feel uncomfortable, the best podcasts are ones that balance the natural flow of conversation with well-articulated, clear topics.

  3. Balance: Know When to Keep Your Podcast to Yourself. Having guests on your podcast is a great way to build new relationships with other local businesses, but sometimes having too many guests is too much. Try rotating standalone shows with guest heavy podcasts to give your listeners some variety week to week.

  4. Brand: Know Yours, and Advertise It Well. This may seem like a no brainer, but it’s important to clearly represent your business in your podcast, and utilize someone in house who can make your company look good. If your CEO is concise, personable, funny, and engaging, they are a great candidate to play host every week. If not, find someone in house who is and ask them to fill the position. Successful podcasts have hosts that listeners want to befriend, learn from, and most importantly, listen to again.

  5. Accompanying Resources: Have Them Ready. A great addition to any podcast is a list of resources, links, or materials you or your guests might have mentioned. Because listeners are typically tuned in while working, driving, exercising, or otherwise occupied, it’s great to have a list of resources posted to your website or blog that can be accessed later. Did your guest mention their product or website, write it down! Did you use a book or article as reference? Write that down too! Listeners can go to your site (online traffic!) and learn more about your guests, resources, and most importantly, your business.

DI… WHY? Investing in the Professionalism of Your Podcast

The Do It Yourself (DIY) movement has been around for awhile, but DIY tech is a relatively new market that is just beginning to catch on. While it may be “easy” to make your own clothes, furniture, and accessories at home, creating quality tech content may be more of a challenge. Case in point, Podcasts. Yes, you can technically record a podcast in the comfort of your own home, but the chances of its quality matching the expectations of your customer’s is slim, especially if you’re adding a video component to your repertoire. For the sake of your business, outsourcing your podcast to an outside company is pivotal to a more successful marketing strategy.

Podcasts are a fun and unique way to reach potential clients, but in order to be effective, they must be high quality and engaging. Recording a podcast in your bathroom or at your kitchen table may be more convenient, but it will likely look and sound unprofessional and unappealing to customers. Outsourcing your podcast to a professional studio virtually guarantees a quality product leaps and bounds better than what you can produce at home.

For starters, professional studios have much more control over the environment and surroundings of your podcast. Proper lighting, microphones, background music, and props are part of a professional studio package, and access to them increases the quality of your podcast dramatically. An in-studio approach ensures that your podcast sounds, looks, and feels professional to customers who hear or view it.

Another aspect of podcasting to consider is marketing. While you may be able to record a podcast on your own, marketing it to the proper pages and channels adds a layer of challenges you might not expect. Professional studios often have the technology and know-how to link your podcast to your business’s social media pages, as well as popular hubs like Libsyn and iTunes. Having a podcast that is marketed incorrectly negates the whole purpose, so trusting outside firms with marketing experience is the best way to ensure traffic for your company. Having a podcast is great… if your audience knows it exists! Guests are another great reason to trust an outside firm with your podcast.

While recording at home may be comforting to you, guests for your podcast may feel out of place in your personal space - or, you’re reduced to online only interviews via Skype. Recording at home can create tension in your podcast that interrupts the flow of conversation and will make it feel forced and awkward. The most successful podcasts are those that are smooth and conversational, so meeting in a studio on neutral ground ensures comfort for yourself and your guest, and makes for a more successful show. And did we mention the time it takes to contact, schedule and follow up with guests? Let someone else handle this for you.

When it comes to DIY, stick to clothes, food, and furniture, and leave the podcasting to professionals.Your business will thank you. As one of our clients always says, “I’m just the talent. All I have to do is sit and talk. Brillar takes care of everything else!”

Why Podcasting is the Next Step in Marketing Your Business

What is the next move for marketing your business? Podcasting! Podcasting is a great next step in creating meaningful content to broadcast across all of your businesses’ social media platforms. Don’t let unfamiliar technology or fledgling public speaking skills deter you from utilizing this powerful marketing tool to grow your business. Here are four reasons to add podcasting to your social media repertoire.

Low Barriers to Entry.
One of the major benefits of podcasting as a marketing tool is its low barriers to entry (inc.com). There is no set topic list for podcasts; people are talking about bee keeping, murder mysteries, and video gaming online, so chances are your content will fit somewhere in the podcasting sphere. Another plus, podcasts thrive when their tone is more casual and conversational versus rigid and professional, making them great for a public speaking novice or someone with a little stage fright.

Podcasting is a Great Way to Restart a Stagnant Marketing Campaign. Have your website and social media pages been lacking traffic? Do you find yourself reusing content more often than you’d like? If so, podcasts are a great way to create hours of new content perfect for all your social media channels. One podcasts creates countless video clips, audio snippets, quotes, and pictures to bring into circulation and help to increase online traffic.

Mobile technology (smartphones, tablets, laptops, etc.) gives us the ability to access content wherever we happen to be. While this can sometimes be a distraction (texting and driving anyone?) it also gives businesses more opportunities to reach potential clients anywhere, anytime. Creating a podcast that users can subscribe to gives your business the ability to reach listeners while they drive, eat, work out, or travel, without the hassle of logging in or signing on to different websites.

Personal Connections with Guests and Listeners.
Podcasting is a great way to diversify your marketing strategy, but it’s also helpful in making better connections in the community. Inviting local entrepreneurs as guests creates strong community connections and opportunities for networking in the future. Laddering Works Founder, Inc Columnist and Build Your Best Business Podcast host Eric Holtzclaw says that for listeners, hearing your voice on a weekly or monthly podcast creates a sense of intimacy and understanding, and makes you more relatable for future in person meetings.

In next week’s Blog, we’ll talk more about creating meaningful podcasts for your business, and how a DIY approach to production may not be the best way to make connections with clients.

How to Bring in Money on Social Media without Spending Your Own.

How to Bring in Money on Social Media without Spending Your Own.

Despite the changing work force, increasing numbers of online shoppers and recent additions of fast growing platforms like Snapchat, many business owners feel social media is irrelevant to their industry. No matter what your service or product is, from Plummer to IT Professional, your brand needs to be on social media. Why? Because it can make you money. 

1. “Educate me and I will buy from you.” Eric Holtzclaw says this often during his radio show on biz 1190 and we’ve found it to be tried and true. Most people don’t have extra time to do a lot of research or even do the task your company seeks to fulfill (social media marketing, cleaning house, etc.). Sure, I know how to clean my own house, but I don’t have time to do it. To the busy business owner, time equals money. If you already know how to clean a house, then come on over!

7 Tips to help you get started on Social Media.

7 Tips to help you get started on Social Media.

Many business are still nonexistent on social media (shocking, right?). Many business have accounts, but they are simply not active (maybe that’s even worse?!). So, if you know it’s time to jump in on the social media game… and believe me, it is… then we have a few tips for you. Because the rules are ever changing and it can be hard to keep up. 

Periscope, Yes you should be using it for your Business.

Periscope, Yes you should be using it for your Business.

Periscope is hot of the presses as the new, hippest social media channel. (According to smallbiztrends.com, Periscope has gained 10 million users in just 4 months!). But some say it’s just a fad. Here at MIC, we view it as a fantastic tool…. IF used correctly. Periscope allows your customers (and potential customers!) to see you in a whole new way. People want you to be authentic with them. And what better way to form that deeper connection with your target audience than speaking with them face to face?



Being organized isn’t everyone’s strong suit. For me, I enjoy organizing. It makes life easier. Remember our e-mail post a few weeks ago? It’s kinda like that; being organized equates to being more productive. You can find everything faster, like important documents or that pen you need on the fly while taking down quick info. Being organized allows you to better schedule your day too because you know what needs to be done. 

Investing in Your People.

Investing in Your People.

Investing! No, not the stock market kind. The business kind; the people kind of investing. Upgrading and rebranding are great moves for a company. In fact, they are necessary. But you need to have the right timing, because if your employees aren’t feeling appreciated then moral can go down. And if moral goes down and you begin losing profit, then all those upgrades and the rebrand offers little to no value. The best investment you can make in your business is investing in your employees. Even if you’re self employed. (Who can run a business while they are sick, right?) 

How to handle Interviews?

How to handle Interviews?

This past week, we interviewed Wrighteous about his new single, “One Armor” (video to be released soon so keep checking back!). Using the tool of image is a double edge sword; while you can greatly communicate the emotion and vision you can also stifle your viewers interest if not done correctly. The first five to seven seconds of your message are hugely important. Those precise seconds determine the mood and tone upon which the viewer will make the judgement to keep watching or move on to the “next best thing.” Feelings, emotions, location, interview questions, lighting, etc. need to be thought out before ever pressing record.