Despite the changing work force, increasing numbers of online shoppers and recent additions of fast growing platforms like Snapchat, many business owners feel social media is irrelevant to their industry. No matter what your service or product is, from Plummer to IT Professional, your brand needs to be on social media. Why? Because it can make you money.
1. “Educate me and I will buy from you.” Eric Holtzclaw says this often during his radio show on biz 1190 and we’ve found it to be tried and true. Most people don’t have extra time to do a lot of research or even do the task your company seeks to fulfill (social media marketing, cleaning house, etc.). Sure, I know how to clean my own house, but I don’t have time to do it. To the busy business owner, time equals money. If you already know how to clean a house, then come on over!