Posts tagged Entrepreneur
How to Bring in Money on Social Media without Spending Your Own.

Despite the changing work force, increasing numbers of online shoppers and recent additions of fast growing platforms like Snapchat, many business owners feel social media is irrelevant to their industry. No matter what your service or product is, from Plummer to IT Professional, your brand needs to be on social media. Why? Because it can make you money. 

1. “Educate me and I will buy from you.” Eric Holtzclaw says this often during his radio show on biz 1190 and we’ve found it to be tried and true. Most people don’t have extra time to do a lot of research or even do the task your company seeks to fulfill (social media marketing, cleaning house, etc.). Sure, I know how to clean my own house, but I don’t have time to do it. To the busy business owner, time equals money. If you already know how to clean a house, then come on over!

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Periscope, Yes you should be using it for your Business.

Periscope is hot of the presses as the new, hippest social media channel. (According to, Periscope has gained 10 million users in just 4 months!). But some say it’s just a fad. Here at MIC, we view it as a fantastic tool…. IF used correctly. Periscope allows your customers (and potential customers!) to see you in a whole new way. People want you to be authentic with them. And what better way to form that deeper connection with your target audience than speaking with them face to face?

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Investing in Your People.

Investing! No, not the stock market kind. The business kind; the people kind of investing. Upgrading and rebranding are great moves for a company. In fact, they are necessary. But you need to have the right timing, because if your employees aren’t feeling appreciated then moral can go down. And if moral goes down and you begin losing profit, then all those upgrades and the rebrand offers little to no value. The best investment you can make in your business is investing in your employees. Even if you’re self employed. (Who can run a business while they are sick, right?) 

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How to handle Interviews?

This past week, we interviewed Wrighteous about his new single, “One Armor” (video to be released soon so keep checking back!). Using the tool of image is a double edge sword; while you can greatly communicate the emotion and vision you can also stifle your viewers interest if not done correctly. The first five to seven seconds of your message are hugely important. Those precise seconds determine the mood and tone upon which the viewer will make the judgement to keep watching or move on to the “next best thing.” Feelings, emotions, location, interview questions, lighting, etc. need to be thought out before ever pressing record.

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A little Time.

n life, there are points at which we need to take a little time away from regularly scheduled programming. A break. Sometimes, these breaks will be planned (sometimes they MUST be planned to ensure your getaway!). Other times, a “break” will be unexpected. You need to focus time on family or an emergency pops up. The definition of a break is different for each of us. Maybe to you, a break is simply taking time away from work to tend to the clematis dying in your garden due to lack of attention. Maybe a break means lounging in your pjs and catching up on the latest Netflix series. 

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3 Traits of an Entrepreneur. (What have we learned)

Recently, we’ve been able to meet with several entrepreneurs and business owners to chat about their success, their struggle and what it took to get where they are today. And in our experience, we found that entrepreneurs have three things in common: drive, an openness to learn and a willingness to be different.

Some call it passion, but we like to call it drive (because, when the passion runs out, you still gotta have drive to keep pushing forward). And we can pretty much promise you more “no’s” than “yes's” when it comes to your proposal. But it only takes one “YES!” to move your business to the next step. Some people may doubt your plan for success, but you must have the drive to proceed in the “dog-eat-dog” world of Startup.

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