6 Steps to Standing on More Stages
Some clients come to us with questions concerning social media restrictions. They are not allowed to showcase their work, mention that they are keynoting a big event or conducting a training session with a particular group of professionals on social media for one reason or another - be it for protection of proprietary information, maintaining intellectual property or simply because other parties involved do not approve. Which reminds me of the whole first job, “How am I supposed to gain experience if no one will give me a chance?” scenario.
How can you highlight what you do - how can you communicate that you’re an expert in your field - if you’re not allowed to “say” it?
You learn multiple languages; a new way of talking.
First - I’ll give you a hint. A picture of you speaking doesn’t have to include the stage. You can take a passing photo of the “Welcome to XYZ Airport!” sign and post it with some simple text: “Excited to be in Chicago this week! Working with a company to get their budget in order for the new year.” See? No names mentioned, but everyone knows some company thought you were expert enough to fly you to meet with their team.
That’s building your online presence. That’s creating content. And that’s establishing yourself as a thought leader.
In order to reach your goals as a thought leader, you must have an online presence. It serves as a location to consolidate your content, build your business, elevate your name recognition, allows interested parties to reach out to you for speaking opportunities and it is ultimately used to sell products or services.
You should host everything under your name (or some variation of your name).
What you do for a living may change, but your name will not. As you work for, or create different companies and initiatives, you can link back to your name (or have your name automatically redirect to your latest venture).
There are many choices to get you started on creating your online presence, each with its own set of pros and cons. Be careful to look at each and talk with others about what is working for them. Having an idea of what you plan to do with your online presence, what the content will be and your ultimate goal is helpful to making a decision that will work for you.
Creating your online presence can range from very simple to more advanced. The decision to use one platform over another is highly dependent on what you plan to do with your online presence in the long run.
For the next five "lauguages" to establishing yourself as a thought leader, download our latest toolkit, 6 Steps to Standing on More Stages for FREE, here.